Dudley Wrinkle had felt like...
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Dudley Wrinkle had felt like a highly successful businessman until this latest fiasco. It had all started when he had conducted some market research to determine a vital need in the business information processing field. Discovering a service which he felt was a marketable and potentially profitable one, he then set out to recruit business partners and investors to begin a business. He had read all of the latest management and entrepreneurial literature to establish procedures and policies for production, quality control, marketing, sales and customer service. He and his partners put in long hours during the first 18 months of the fledgling company's life. To the outsider, this new company was doing everything right to stake its place in the marketplace. However, it seemed that his partners never quite caught the vision of what was possible for the company. The company began to encounter financial trouble. The young entrepreneur evaluated the situation and unflinchingly decided the most sensible course of action was to let the company die. -- Thompson
