During the Christmas season of...
Illustration
During the Christmas season of 1997, Land's End -- a mail-
order company that sells clothes -- was sued in Germany because they were offering a lifetime warranty on their products. The group suing Land's End said that such a guarantee represented unfair competition, according to German law. In Germany they do not allow stores to have 2-for-1 promotions, to offer giveaway items, or to have sales where the discount is more than three percent off the regular price. So Land's End was being sued because they were trying to offer something better to consumers than what the other retailers were willing to do. And in effect, the people suing Land's End were saying, "Lifetime warranties -- we don't do that here. We keep our standards low, and we don't want anyone messing that up for us." God offers us so much, but often we are willing to settle for so little.
-- Bowen
order company that sells clothes -- was sued in Germany because they were offering a lifetime warranty on their products. The group suing Land's End said that such a guarantee represented unfair competition, according to German law. In Germany they do not allow stores to have 2-for-1 promotions, to offer giveaway items, or to have sales where the discount is more than three percent off the regular price. So Land's End was being sued because they were trying to offer something better to consumers than what the other retailers were willing to do. And in effect, the people suing Land's End were saying, "Lifetime warranties -- we don't do that here. We keep our standards low, and we don't want anyone messing that up for us." God offers us so much, but often we are willing to settle for so little.
-- Bowen
