A magazine ad for Nike...
Illustration
A magazine ad for Nike shoes reads: "There you are. Standing in a shoe store with a dumbfounded look, gazing at a wall full of running shoes. You nod a few times and make a couple grunting noises as if you're wisely weighing the pros and cons of each shoe. Then you finally choose a pair. Probably based on the color and possibly the styling. Which is the dumbest thing you could do. After all, your shoes are the only equipment and protection you have against the abusive asphalt. And if you make the wrong choice, you could end up with trouble. Trouble in the form of nagging injuries, painful rehabilitation, lousy (race) times and overall unenjoyable runs."
Of course, the ad is trying to sell you their shoes. But the principle is correct:
one coach says you can run in any old clothes but never skimp on cheap shoes. Exercise is wonderful but when you buy shoes for running, DON'T "Just Do It."
- Mosley
Of course, the ad is trying to sell you their shoes. But the principle is correct:
one coach says you can run in any old clothes but never skimp on cheap shoes. Exercise is wonderful but when you buy shoes for running, DON'T "Just Do It."
- Mosley
