Lectionary Tales for the Pulpit
Many years ago the founder and president of the National Cash Register Company of Dayton, Ohio, used a similar technique in motivating people. Mr. Patterson would choose some of his up-and-coming young executives and tell them to take their wives to New York City on company expense. He would tell them to stay at the finest hotel in the city and to go to the best restaurants. They were encouraged to go shopping for the wives to buy new clothes or anything else that they might like to have. They were invited to go to a Broadway show while they were in the city.