Emphasis Preaching Journal

There is a great deal we can learn about inviting people to church from the salesman's manual. First, we need to know that only one in ten "cold calls" (that is, a sales call made on someone who has shown no previous interest) will buy whatever we have to sell. So, the salesman has to learn that there is no such thing as "a good time" to sell. One gets up every day, and gets on the phone or out the door, and makes those calls. Do not let a "no" undermine your confidence, or convince you that you are no salesperson.