One of the greatest marketing trademarks of all time was built on Francis Barraud's 1899 painting of his brother's fox terrier Nipper listening intently to the sounds emerging from the bell of a gramophone. After Mark Barraud died that year, Francis often played cylindrical recordings of Mark's voice, trying to keep memories of his brother alive. What surprised him was the intensity with which Nipper sat in front of the gramophone trumpet, whimpering and whining for his master. Barraud called his touching portrait His Master's Voice.