Emphasis Preaching Journal
The best advertising is word...
Illustration
The best advertising is word of mouth. If you've ever run a business, you know this to be true. You can spend thousands of dollars for a simple advertising campaign and see no results. You can pay a public relations firm a generous monthly retainer and never know for sure whether keeping the company's name in the public eye is having a positive effect on business. But when your customers are satisfied, they tell their friends and acquaintances.
