Emphasis Preaching Journal

Every successful business and organization knows the importance of a mission statement. A mission statement lets people know who you are, what you are about, and what you stand for. A mission statement ensures that its members are in sync: each member of the organization knows the statement and operates according to it.

There are four main points to a mission statement: 1) It provides the reason for the existence; 2) it provides clarity and focus to the organization; 3) it is clear and concise; 4) it is agreed on by the wider organization.