Sometimes when a certain business -- perhaps an automobile dealership -- is having a big
sale, they will bring searchlights into their parking lot. The lights shine up into the night
sky, drawing attention from miles around. The spectacle will remind some people of the
advertisement or commercial they had seen earlier, while drawing others out of sheer
curiosity.
Let's take that image as a jumping-off point and imagine a larger scene.
You are at a distance -- several miles -- from the business that's having the big promotion.