Emphasis Preaching Journal
Not just any announcer will...
Illustration
Not just any announcer will do. Many commercial makers want a celebrity, a person whose face is recognizable, whose voice is familiar. No matter how good the product may be, no matter how clear the text of the advertisement to be read, if the voice is not familiar and can inspire confidence, the public won't listen, won't believe the claims of the sponsor. A Bill Cosby can sell us Jell-O Pudding and a lot of other things because we recognize his face, know his voice. "My sheep hear my voice ... and they follow me."
