Emphasis Preaching Journal

Sid Cook, 59, is a fourth generation Wisconsin cheese maker. Carr Valley Cheese Company has its line of staple products that assure a proper cash flow and profit. Yet, Cook knows, to keep the company alive and invigorated and to continue to foster consumer interest, he needs to be continually introducing a new brand of cheese. He always needs a cheese with a new flavor and a new name that will keep people coming back to his stores.