The Immediate Word
It Pays To Advertise
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Another Super Bowl extravaganza is now in the rearview mirror, and for many people the most anticipated part of this past Sunday's festivities -- even more than the game itself -- was the unveiling of new commercials. There are plenty of viewpoints about which ads were the most memorable, and whether they were worth the exorbitant price tag -- but the companies spending millions of dollars for a brief 30-second spot clearly think that being able to count on the attention of the giant television audience is a smart investment.

