Cheerleading At Christmas
Lectionary Tales For The Pulpit
Cheerleading is big -- especially in Texas and Oklahoma. You remember the cheerleader mom who shot the mom of her daughter's rival in a cheerleading competition? Cheerleading is huge in some regions of the country.
Someone was bound to notice. Jeff Webb was a yell leader at the University of Oklahoma in the early '70s. After graduating, he opted out of his plans to attend law school, and instead joined a company that ran cheerleading summer camps. After three years he left to form his own company, and in his first year, 1975, posted an $850 profit.