SermonStudio
Communication Cultures And Preaching Design
Preaching
THINKING IN STORY
Preaching In A Post-literate Age
According to experts in communication theory the human race
has lived in three communication eras. As Walter Ong puts it:
"... it has become evident ... in terms of communications media,
(that) cultures can be divided conveniently and informatively
into three successive stages: (1) oral or oral-aural (2) script,
which reaches critical breakthroughs with the invention first of
the alphabet and then later of alphabetic movable type, and (3)
electronic ... these three stages are essentially stages of
has lived in three communication eras. As Walter Ong puts it:
"... it has become evident ... in terms of communications media,
(that) cultures can be divided conveniently and informatively
into three successive stages: (1) oral or oral-aural (2) script,
which reaches critical breakthroughs with the invention first of
the alphabet and then later of alphabetic movable type, and (3)
electronic ... these three stages are essentially stages of
